Soil Association: Organic, Trust, Integrity and Sustainability Important for Beauty and Well Being Market
Social Association has released a report about trends in Beauty and Well Being market. The report suggests that organic and natural products are gaining prominence in beauty and well-being sector as millennials and Generation Z are carefully reading product labels before putting them in their shopping cart. Soil Association has more than 250 organic certified companies working on holistic and sustainable, organic products. COSMOS certified ingredients have become easily accessible as COSMOS certified ingredients have witnessed 100% growth.
Sarah Brown, founder of PAI Skincare said that organic certified skincare products are hitting mainstream and many categories have witnessed explosive growth. Brown expects market to grow further as companies in skincare segment launch more products with certified organic ingredients.
With higher number of ingredients available, innovation in organic cosmetics and personal care products will get the much needed boost. Companies are already developing products for skincare using some rare oils, extracted from plants native to Africa, Asia and South America.
Bigger brands in cosmetics like L’Oreal, Unilever and Garnier have also signed up with Soil Association. In year 2018, organic cosmetics and well-being sector registered sales worth £86.5 million in the UK market. At the end of year 2018, COSMOS had 794 brands with more than 10 thousand certified organic products. Skincare and well-being sector report for year 2019 from Soil Association is expected soon. We, at Organic Markets, will keep on tracking the European organic markets.
BIOFACH 2020 was an amazing event where many European companies showcased some very interesting products.
Social Association has released a report about trends in Beauty and Well Being market.
Organic market is developing fast and companies have been launching products in organic and natural segment at a much faster pace.
Organic food products segment is growing fast across Europe with nearly 17 percent of the new products launched in Europe carrying an organic claim.
Janusz Wojciechowski, the new EU agriculture commissioner, has vowed to promote organic farming across Europe. During his inaugural speech, Wojciechowski said that promotion of organic farming will be among key aims of the European Commission.
Bio Today is a high quality, organic food brand promoted and distributed by the Netherlands-based De Smaakspecialist and we have reviewed them earlier on Organic Market.