Soil Association: Organic, Trust, Integrity and Sustainability Important for Beauty and Well Being Market

Soil Association: Organic, Trust, Integrity and Sustainability Important for Beauty and Well Being Market

Social Association has released a report about trends in Beauty and Well Being market. The report suggests that organic and natural products are gaining prominence in beauty and well-being sector as millennials and Generation Z are carefully reading product labels before putting them in their shopping cart. Soil Association has more than 250 organic certified companies working on holistic and sustainable, organic products. COSMOS certified ingredients have become easily accessible as COSMOS certified ingredients have witnessed 100% growth.

Sarah Brown, founder of PAI Skincare said that organic certified skincare products are hitting mainstream and many categories have witnessed explosive growth. Brown expects market to grow further as companies in skincare segment launch more products with certified organic ingredients.

With higher number of ingredients available, innovation in organic cosmetics and personal care products will get the much needed boost. Companies are already developing products for skincare using some rare oils, extracted from plants native to Africa, Asia and South America.

Bigger brands in cosmetics like L’Oreal, Unilever and Garnier have also signed up with Soil Association. In year 2018, organic cosmetics and well-being sector registered sales worth £86.5 million in the UK market. At the end of year 2018, COSMOS had 794 brands with more than 10 thousand certified organic products. Skincare and well-being sector report for year 2019 from Soil Association is expected soon. We, at Organic Markets, will keep on tracking the European organic markets.